
The Business Bible for Coaches
Everything You Need To Know about Setting Up and Sustaining a Successful Coaching Practice
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The CAM COACH proudly presents the Complete A to Z of all the top tips, secrets and success strategies from the experts, combined with a step by step guide of how to set up and sustain a successful coaching business.
Over the years CAM Coach business development courses have helped over 15000 coaches from over 30 countries. They include Mindfulness Teachers, Nutritional Therapists, Functional Medicine Practitioners, Life Coaches, Private GP'S, Psychologists, Clinical Hypnotherapists, Chiropractors, NLP Practitioners, Holistic Therapists and many more......
After 15 years of mentoring and collaborating with some of the world’s most successful coaches we truly understand the key principles underpinning their success. These guiding principles can be found today within the syllabus of this course. We understand the mindset of the “successful professional practitioner” and how getting great client results combined with achieving commercial business success, forms the life blood of any coaching practice.
I have held nothing back, it has taken me 10 years to put this course together and it contains everything i know about achieving business success in private practice. This course shares it all.
If you model the success strategies taught within the lessons of this course you will achieve unlimited success as a professional health practitioner.
“Life Practice Super-Coach, Mark Shields and CAM magazine editor, and World Champion Athlete Simon Martin trigger the inspiration and motivation you need to take action towards achieving your goals. Complete the Lectures, attend the training, watch the webinars and you will realise you can do it !”
Business Partners
“I worked with Mark on my own business development and found it an absolutely invaluable experience. He is so inspiring and gives excellent practical tips in starting and developing your business its helped me so much”
Emma Hendricks Leader Centre of Excellence BANT
“Shows coaches and therapists how to get serious about becoming business owners and make a living, highly recommended”
Oliver Barnett Founder London Clinic of Nutrition
“This is the Perfect Coaches Business Bible and every Coach needs one”
Jay Firmager. Owner, Holistic Therapist Magazine
“Essential Reading for students on our nutritional degree program”
Shirley Briars, Lecturer Institute of Optimum Nutrition
“CAM Coach educational programs are an integral part of the entrepreneurial module at the Institute of Health Sciences”
Suzanne Laurie, Academic Director , Institute of Health Sciences
“A number 1 best seller”
Savio Joanas NutriCentre Book Shop
“The CAM Coach Education & Vocational Services are now an integral part of University & College Programs UK & Ireland”
Nutritional Therapists of Ireland
"It’s clear, straight forward advice, and if you’re new to setting up your own business this course is invaluable"
Amanda Caulfield NNA UK
'I can not praise the Success in business on-line course enough. I have just finished the course and I now have a full list of to-do's that I feel motivated in doing. Every module is relevant to your business and business planning and while your doing the modules your head starts with new idea's that are exciting, motivating and you just want to finish the course so you can then start them.
I have been in business for one year now and this has really opened my eyes to where I was going wrong and what needed changing to make my business more of a success. The modules are so easy to follow, with step by step guidance, clear and to the point. Anyone who is self employed should do this amazing course and I'm so thankful that I found you'
Lorraine Wyrill - NATUROPATHIC NUTRITION ASSOCIATION UK
Welcome to the course

Mark Shields (AKA The CAM COACH) a former multi award winning Barclays executive set up the Life Practice UK in 2005.
He is widely recognized as “The CAM Coach,” is a distinguished life and business strategist, acclaimed author, and master trainer in modern psychology. His career spans from high-level roles in the financial sector to pioneering contributions in coaching and neuro-linguistic programming (NLP).
Early Career and Transition
Before entering the coaching arena, Mark held the position of Head of International Investments at Barclays Bank. In 2005, driven by a passion for personal development and transformative change, he founded the Life Practice Group. This organization encompasses multiple international training entities, including Life Practice UK Ltd, The NLP Coaching Company Ltd, and the Life Practice Coaching Academy.
Contributions to Coaching and NLP
Mark is the creator of the CAM (Complementary and Alternative Medicine) Transformational Coaching methodology, an integrative approach that combines life, health, and mind coaching within a single framework. This methodology has been widely adopted, with the Life Practice Academy becoming one of the largest CAM Coaching Academies globally.
In 2008, Mark was recognized as a Master Trainer of NLP by the Mind Institute in Australia for his innovative advancements in the field. Since then, he has trained and mentored thousands of individuals worldwide, including world champion athletes, CEOs, government officials, and media personalities.
Authorship and Publications
Mark co-authored “The CAM Coach,” a best-selling book that serves as a comprehensive guide for practitioners in the complementary and alternative medicine industry. The book offers strategies and insights on establishing and running a successful practice. It has been integrated into the curricula of several universities and is considered a leading resource in the field.
Media Presence and Collaborations
Beyond writing, Mark has a significant media presence, appearing on television and radio as an NLP expert. In 2015, he collaborated with Professor Paul Dolan from the London School of Economics to launch the “Happiness by Design” wellbeing program, based on Dolan’s best-selling book. This initiative focused on enhancing workplace wellbeing.
Current Endeavors
Today, Mark continues to lead the Life Practice Group, offering a range of accredited coaching and psychology courses aimed at empowering individuals to effect meaningful change in their lives and the lives of others. His mission is to provide accessible, life-changing education to a global audience.
For more information on Mark Shields and his programs, you can visit the Life Practice Academy’s official website.
Recently Mark was invited to join coaching legends such as Dan Lok, Robin Sharma T. Harv Eker Matt Bernstein and John Lee and showcase his work as a member of the Wealth Dragons team.
Course Curriculum
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PreviewCam Coach Introduction and Modelling Tips (4:44)
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StartCase Study STARTING OUT A New Practitioners Tail
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StartThe Beginning
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StartDifferent Ways Of Setting Up
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StartInsurance and Liabillity
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StartPremises
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StartProfessional Bodies
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StartSetting Up Your Clinic
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StartAdministrative and Legal Procedures
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StartCam Coach Introduction and Modelling Tips (3:58)
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StartThe POWER SWOT
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StartThe Business Plan
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StartBusiness Planning - Short Medium and Long Term
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StartBusiness Planning The Beginnings
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StartExample and Case Study
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StartBusiness Aims and Objectives
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StartCSMART
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StartThe Action Plan
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StartAction Plan Template
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StartBusiness Plan Summary
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StartCam Coach Introduction and Modelling Tips (2:34)
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StartYour Website
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StartA SHORT COURSE Getting the Most From Your Website
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StartProactive Advertising Campaigns Google Adwords
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StartPutting Social Media to Work For You
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StartHow To Win With Social Media EXPERTS VIEW
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StartData Marketing Your Newsletter
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StartCam Coach Introduction and Modelling Tips (4:00)
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StartIntroduction to Modelling and NLP
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StartThe Art Of Building Rapport
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StartEssential NLP for Practitioners
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StartThe Representational Systems
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StartMirroring and Matching
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StartPacing and Leading
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StartNLP The Presuppositions
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StartBelief and Confidence Unlocking Your Potential
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StartThe Concept of Modelling
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StartThe Meta Model Mind Filtering
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StartCase Study 5 Top Tips to Run The Perfect Practice
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StartCam Coach Introduction and Modelling Tips (7:20)
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StartMotivational Interviewing
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StartInspiration Procrastination Motivation
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StartReflective Listening Skills
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StartMotivational Questioning Skills
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StartGiving Feedback
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StartGeneralising Statements
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StartReversal Quantifiers
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StartLinkage Quantifiers
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StartAsking Permission
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StartUsing Your Voice
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StartMotivational Interviewing Top Techniques
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StartHow Stear Can Help
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StartPresent Past and Future Questioning
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StartSensory Questions
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StartClient Contracting
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StartClient Contact Strategy
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StartClient Goals and Action
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StartSetting Goals
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StartThe GROW MODEL
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StartClient Compliance
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StartClient Body Language
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StartEmpower Your Client
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StartCam Coach Introduction and Modelling Tips (1:46)
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StartExpert Case study 10 Steps to a Better Business
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StartExpert Case Study Taking Your Business to Market
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StartThe Next Steps in the Development of Your Business
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StartImproving Your Client Coaching Skills
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StartResources
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StartCourse assessment exercise - Business Plan Completion - Business Interview